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This one is HUGE and is missed by MANY companies! Call to Action (CTA). This seems silly to mention in an SEO article, but truth is your website needs to ASK your visitor to do something – either Call Now, or Buy Now, or Get a Free Quote Today! Making your CTA a click takes your customer one click deeper into your website. The further into your site a visitor goes, the better it looks from Google's perspective. So make your CTA a clickable link that takes your visitor to a form to fill out or a shopping cart page.